Famous Automotive Customer Service Becomes A Relationship-Based Consumer Experience References. For example, according to the 2018 deloitte global automotive consumer study, 59 percent of consumers say they were never contacted by the. “the headlines may be about how autonomous driving technology is changing the automotive industry, but for consumers, the innovations that are having the biggest impact on.

Customer service is becoming the most important and decisive aspect for the automotive industry. Consumers are redefining their relationship with cars, from the way they acquire them to how they use them, and that means automakers need to rethink their roles and how. This briefing will cover how automotive brands are innovating the customer experience (cx) through digital technology, and the trends that look set to impact the industry.