Modern technology is making great progress in the medical industry. Now, this technology makes the reach of various drugs easier.
The times where we had to roam the market looking for a certain drug are gone. Today, we can find any drug and have it delivered to our doorstep. This is made possible with PharmEasy, India’s online drug delivery platform. We can use this app to order medicines and health care online.
PharmEasy has made great progress with its idea of making drug delivery easy. It has gained great popularity among customers with its advertising and marketing. They have even created campaigns that address customer concerns in creative ways.
About PharmEasy – India’s Leading Drug Delivery App
Founder of PharmEasy
How Does PharmEasy Work?
PharmEasy Pemasaran Marketing Strategy
Marketing Strategy Covid-19 PharmEasy
About PharmEasy – India’s Leading Drug Delivery App
PharmEasy is an Indian healthcare technology startup for online pharmacy and diagnostics. PharmEasy’s acquisition of Medlife has made it the largest online pharmacy platform. After the acquisition, it targets to serve 2 million customers every month.
In 2021, it also acquires Thyrocare and Aknamed technologies. The platform offers drug delivery services, collection of diagnostic test samples, and remote consulting. With its various partner vendors, it offers services to more than 710 cities including Bengaluru, Pune, Mumbai, etc. The company covers 98% of the country’s pin codes for delivering drugs.
Founder of PharmEasy
PharmEasy is a healthcare startup that emerged in 2014. Its co-founders include Siddharth Shah, Dhaval Shah, Dharmil Seth, Harsh Parekh, and Hardik Dedhia. The startup started with the idea of making healthcare in India accessible. API Holdings Private Limited is the parent organization of PharmEasy.
How Does PharmEasy Work?
It is an e-commerce platform where one can buy medicines and other healthcare equipment. Someone uploads a recipe image on an app or website. This prescription is then sent to your local drugstore and the order is packaged.
Once the order is ready, the shipping agent comes to pick it up. The order will then be delivered to your home. It’s as simple as the ad looks.
PharmEasy Pemasaran Marketing Strategy
Marketing is very important for any business to grow. When it comes to startups, it becomes even more important. To make a startup stand out in the market, strategic marketing is essential.
PharmEasy selects various strategies for marketing. It tries to get the attention of the customers through online marketing as well as tv advertisements.
Following are some of PharmEasy’s marketing strategies:
Television commercials
PharmEasy is an Indian company. The best way to get the attention of the Indian audience is through TV commercials. PharmEasy TV advertising is a successful marketing strategy that is gaining huge popularity.
The company creates music tracks for its commercials. The song is a version of the popular Bollywood song, ‘Urvashi’. They created their slogan in that vein. The slogan reads ‘PharmEasy, PharmEasy, Take it easy PharmEasy’. Every time this soundtrack plays on television; it catches the viewer’s attention.
When viewers find something interesting, they want to know more about it. In this way, this brand strategy works. These ads make the app and its services popular with customers.
Meme Marketing
PharmEasy is a new age startup. Brands know how to keep up with the latest trends. With the increasing popularity of memes on social media, PharmEasy is taking part in this strategy.
The company posts the meme on its Instagram handle. It grabs the attention of customers in a creative and unique way. For example- They made a meme on the weekend of work and attached the slogan #TakeItEasy, the tagline. There are several other memes that the company keeps on trending.
This meme marketing strategy is the latest trend. PharmEasy of course uses it to market itself.
How Are Brands Leveraging Moment Marketing? | Moment Marketing Example
Moment marketing is a marketing technique that if done right can gain a huge following for your brand. So, here’s how top brands take advantage of moment marketing.
SMS, Email Marketing
Once someone registers on the PharmEasy app or website, this strategy role begins. Companies use technology to send automated messages or emails to their customers.
These messages include information about new offers or discounts the company is offering. This is a great company strategy to garner customer attention.
Sponsor
The startup PharmEasy was unpopular from birth. It has to create space and trust for itself in the market. One of the most successful strategies by PharmEasy in its early years was cricket sponsors.
After investing in cricket, people started to associate PharmEasy with cricket. Most of the Indian audience watched the world cup. The in-between advertising grabs the viewer’s attention and helps develop a level of trust.
PharmEasy is gaining huge popularity through this marketing strategy. People now regard it as a reliable brand in the e-pharmaceutical industry.
Influencer Marketing
We are all aware of the power of social media today. Influencers and bloggers on various channels are getting more and more popular. They also have a large audience.
So, PharmEasy also opted for influencer marketing. In this way, he can promote himself by leveraging an audience of influencers. For example- PharmEasy has been involved in the manufacture of rolls. You can see Viraj Ghelani, Digital Creator, and Sapan Verma, Comedian on the PharmEasy reel.
PharmEasy Traffic Source
The traffic generated by PharmEasy is 63.39% of searches. In addition, there is 30.97% direct traffic, 0.72% from social media, 3.29% from views, 0.66% from emails and 0.97% from referrals.
Marketing Strategy Covid-19 PharmEasy
Every brand advertises itself in relation to the pandemic. So, PharmEasy also made an advertisement related to covid-19. They decided to go the witty and sarcastic way for their advertisement.
The company has used a statement that is very common among the Indian audience. This is ‘Sab uparwale ke hath mein hai.’ So, taking the sarcasm, the company is using a real uparwala, i.e. live neighbors to promote their brand.
Another popular ad from PharmEasy is ‘WFH’ campaign. This ad is focused on lockdowns, as people are confined to their homes. The ad shows that while everything changes, the one thing that doesn’t change is getting drugs easily.
PharmEasy has given people a simple and sensible message with their ads. Not to leave everything to fate. People need to understand that they have to take care of their health. The ad shows that to take care of medicine and health care, PharmEasy is always there.
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OLX is a c2c eCommerce website that dominates the c2c industry. Let’s dive deeper into its marketing strategy to understand the reasons behind its success.
Conclusion
PharmEasy, India’s largest electronic pharmacy is here as a gift. It makes the drug buying process easy, accessible, and reliable. During a pandemic, when people can’t go out and look for medicine, PharmEasy has been a huge help.
It is safe to say that PharmEasy is gaining immense popularity with its marketing strategy. It always keeps the ad short, interesting, and relatable. All these strategies help PharmEasy to gain trust and popularity among customers.
FAQ
Is PharmEasy a profitable company?
Yes, PharmEasy reported revenue of 2360 crore in the 2021 financial year.
Is PharEasy a unicorn?
PharmEasy achieved unicorn status with a valuation of $1.5 billion.
Who is the founder of PharmEasy?
Dhaval Shah and Dharmil Sheth are the founders of PharmEasy.
Who are Pharmeasy’s competitors?
Some of Pharmeasy’s main competitors are:
- Netmeds
- Apollopharmaceutical
- Medplusmart
Modern technology is making great progress in the medical industry. Now, this technology makes the reach of various drugs easier.
The times where we had to roam the market looking for a certain drug are gone. Today, we can find any drug and have it delivered to our doorstep. This is made possible with PharmEasy, India’s online drug delivery platform. We can use this app to order medicines and health care online.
PharmEasy has made great progress with its idea of making drug delivery easy. It has gained great popularity among customers with its advertising and marketing. They have even created campaigns that address customer concerns in creative ways.
About PharmEasy – India’s Leading Drug Delivery App
Founder of PharmEasy
How Does PharmEasy Work?
PharmEasy Pemasaran Marketing Strategy
Marketing Strategy Covid-19 PharmEasy
About PharmEasy – India’s Leading Drug Delivery App
PharmEasy is an Indian healthcare technology startup for online pharmacy and diagnostics. PharmEasy’s acquisition of Medlife has made it the largest online pharmacy platform. After the acquisition, it targets to serve 2 million customers every month.
In 2021, it also acquires Thyrocare and Aknamed technologies. The platform offers drug delivery services, collection of diagnostic test samples, and remote consulting. With its various partner vendors, it offers services to more than 710 cities including Bengaluru, Pune, Mumbai, etc. The company covers 98% of the country’s pin codes for delivering drugs.
Founder of PharmEasy
PharmEasy is a healthcare startup that emerged in 2014. Its co-founders include Siddharth Shah, Dhaval Shah, Dharmil Seth, Harsh Parekh, and Hardik Dedhia. The startup started with the idea of making healthcare in India accessible. API Holdings Private Limited is the parent organization of PharmEasy.
How Does PharmEasy Work?
It is an e-commerce platform where one can buy medicines and other healthcare equipment. Someone uploads a recipe image on an app or website. This prescription is then sent to your local drugstore and the order is packaged.
Once the order is ready, the shipping agent comes to pick it up. The order will then be delivered to your home. It’s as simple as the ad looks.
PharmEasy Pemasaran Marketing Strategy
Marketing is very important for any business to grow. When it comes to startups, it becomes even more important. To make a startup stand out in the market, strategic marketing is essential.
PharmEasy selects various strategies for marketing. It tries to get the attention of the customers through online marketing as well as tv advertisements.
Following are some of PharmEasy’s marketing strategies:
Television commercials
PharmEasy is an Indian company. The best way to get the attention of the Indian audience is through TV commercials. PharmEasy TV advertising is a successful marketing strategy that is gaining huge popularity.
The company creates music tracks for its commercials. The song is a version of the popular Bollywood song, ‘Urvashi’. They created their slogan in that vein. The slogan reads ‘PharmEasy, PharmEasy, Take it easy PharmEasy’. Every time this soundtrack plays on television; it catches the viewer’s attention.
When viewers find something interesting, they want to know more about it. In this way, this brand strategy works. These ads make the app and its services popular with customers.
Meme Marketing
PharmEasy is a new age startup. Brands know how to keep up with the latest trends. With the increasing popularity of memes on social media, PharmEasy is taking part in this strategy.
The company posts the meme on its Instagram handle. It grabs the attention of customers in a creative and unique way. For example- They made a meme on the weekend of work and attached the slogan #TakeItEasy, the tagline. There are several other memes that the company keeps on trending.
This meme marketing strategy is the latest trend. PharmEasy of course uses it to market itself.
How Are Brands Leveraging Moment Marketing? | Moment Marketing Example
Moment marketing is a marketing technique that if done right can gain a huge following for your brand. So, here’s how top brands take advantage of moment marketing.
SMS, Email Marketing
Once someone registers on the PharmEasy app or website, this strategy role begins. Companies use technology to send automated messages or emails to their customers.
These messages include information about new offers or discounts the company is offering. This is a great company strategy to garner customer attention.
Sponsor
The startup PharmEasy was unpopular from birth. It has to create space and trust for itself in the market. One of the most successful strategies by PharmEasy in its early years was cricket sponsors.
After investing in cricket, people started to associate PharmEasy with cricket. Most of the Indian audience watched the world cup. The in-between advertising grabs the viewer’s attention and helps develop a level of trust.
PharmEasy is gaining huge popularity through this marketing strategy. People now regard it as a reliable brand in the e-pharmaceutical industry.
Influencer Marketing
We are all aware of the power of social media today. Influencers and bloggers on various channels are getting more and more popular. They also have a large audience.
So, PharmEasy also opted for influencer marketing. In this way, he can promote himself by leveraging an audience of influencers. For example- PharmEasy has been involved in the manufacture of rolls. You can see Viraj Ghelani, Digital Creator, and Sapan Verma, Comedian on the PharmEasy reel.
PharmEasy Traffic Source
The traffic generated by PharmEasy is 63.39% of searches. In addition, there is 30.97% direct traffic, 0.72% from social media, 3.29% from views, 0.66% from emails and 0.97% from referrals.
Marketing Strategy Covid-19 PharmEasy
Every brand advertises itself in relation to the pandemic. So, PharmEasy also made an advertisement related to covid-19. They decided to go the witty and sarcastic way for their advertisement.
The company has used a statement that is very common among the Indian audience. This is ‘Sab uparwale ke hath mein hai.’ So, taking the sarcasm, the company is using a real uparwala, i.e. live neighbors to promote their brand.
Another popular ad from PharmEasy is ‘WFH’ campaign. This ad is focused on lockdowns, as people are confined to their homes. The ad shows that while everything changes, the one thing that doesn’t change is getting drugs easily.
PharmEasy has given people a simple and sensible message with their ads. Not to leave everything to fate. People need to understand that they have to take care of their health. The ad shows that to take care of medicine and health care, PharmEasy is always there.
OLX Marketing Strategy | How OLX Captures the C2C e-commerce Market
OLX is a c2c eCommerce website that dominates the c2c industry. Let’s dive deeper into its marketing strategy to understand the reasons behind its success.
Conclusion
PharmEasy, India’s largest electronic pharmacy is here as a gift. It makes the drug buying process easy, accessible, and reliable. During a pandemic, when people can’t go out and look for medicine, PharmEasy has been a huge help.
It is safe to say that PharmEasy is gaining immense popularity with its marketing strategy. It always keeps the ad short, interesting, and relatable. All these strategies help PharmEasy to gain trust and popularity among customers.
FAQ
Is PharmEasy a profitable company?
Yes, PharmEasy reported revenue of 2360 crore in the 2021 financial year.
Is PharEasy a unicorn?
PharmEasy achieved unicorn status with a valuation of $1.5 billion.
Who is the founder of PharmEasy?
Dhaval Shah and Dharmil Sheth are the founders of PharmEasy.
Who are Pharmeasy’s competitors?
Some of Pharmeasy’s main competitors are:
- Netmeds
- Apollopharmaceutical
- Medplusmart
